Recently, while browsing CNN for interesting articles I came across one about holiday shopping and sustainability. Titled How to shop without harming people or the planet, this article talks about socially responsible and sustainable shopping for the holiday season. However, the way to shop sustainable is made possible by an app on the iPhone! The app is named Aspiration and was launched in 2014 with $20 million from investors. The article on CNN Money states:

"When you use the account to make a purchase, Aspiration shows you two scores for the vendor: a "people score" based on employee pay and workforce diversity, and a "planet score" that takes into account factors such as emissions and energy efficiency. It also shows you scores for similar businesses. Aspiration analyzes information about thousands of companies. It's also working on ways to track customer behavior, to see whether they change their spending habits in response to their sustainability score."

If aspiration can be implemented and used on every iPhone, people could become more educated on sustainability and the products they buy. But would they use it?

Here is the link to the CNN article:

http://money.cnn.com/2017/11/14/news/companies/shopping-good-bad-impact/index.html