As the world’s leading food and
drink company, Nestlé has historically encountered many reputational issues as
a result of poor supply chain management. Beginning in 2009, Nestle enacted
several sustainability strategies such as Nestlé’s Ecolaboration, Nespresso AAA
Sustainable Quality Program, and 4C Code of Conduct in an attempt to address
these issues. While these initiatives accomplished desired results, a close
analysis of their policies shows gaping holes in data reporting, sourcing
visibility, and certification standards. By analyzing case studies of Starbucks
and Walmart, we describe benefits that can be enjoyed as a result of
implementing industry-leading standards despite higher upfront costs. Our final
recommendation is for Nestle to enact a company-wide policy to adopt the
Smithsonian National Zoo’s Bird-Friendly Certification with the partnership of
other NGOs to ensure implementation success. We strongly believe that this
strategy will provide a secured, high-quality source of coffee beans for Nestle’s
future consumption as well as establish a new industry standard for coffee bean
certification.
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