Home Sweet Home is a company successfully employing the use of the green bundle strategy. The company not only offers their customers the opportunity to save money, but the opportunity for the customer to do public good through their environmental strategy. Currently, the company has implemented their environmental strategy through their “Save a Tree” and “Discard and Donate” program. Through these programs, the company cuts costs by reducing the overall amount of good shipped, which leads to the reduction of carbon emissions and potentially equivocates to the saving of three trees. With such a successful environmental strategy, one positive change could the implementation of a reusable box product such as the Recopack. Additionally, the company would benefit most from updating their website to best communicate just what Home Sweet Home can do for both the customer and the public good. The current environmental impact statistics and information regarding the “Discard and Donate” program are difficult to interpret. Large numbers and vague statements may look positive to an interested customer but the extent to what they mean is not clear. Thus, the company need do little more than better advertise and clarify their use of the green bundle strategy.
-Group 5: Kelley Brennan, Keely Watland, Ashley Arcos, Daniel Begazo
No comments:
Post a Comment